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400 million affected

“It is estimated that over 400 million people worldwide are affected by incontinence to some degree.” [5]

TENA For HME/DME Swirl Image

Online Training

To help you lead discussions with confidence, we have developed a broad range of online training and support tools, handy tips and guidance.

Knowing Your Customers

The need for personalized continence care.

With an ever-growing elderly population and many individuals experiencing incontinence,1 there is a real need for personalized continence care. At TENA, we understand that incontinence can be a difficult and personal subject to discuss. Many of your customers may be too embarrassed to share their experience and instead try to find ways to cope themselves.1-3

With TENA having over 50 years of experience, we are dedicated to providing better continence care for all.

This graph shows the growing prevalence of incontinence as men and women get older.

Incontinence Prevalence Chart Image

Our learning modules offer helpful advice on how to identify potential sufferers. With information on the growing prevalence of urine leakage with age, as well as causes including being overweight, increased stress, pregnancy, menopause and any underlying medical conditions.1

We invest in global research to constantly innovate and evolve our products and services, so you can rest assured that our full range meets all of your customers’ needs.

We have used our expertise to develop comprehensive training and in-store support tools that help you approach your customers.

Selected Products

TENA® Stretch Ultra Briefs

Designed for moderate to heavy protection

TENA® Bathing Glove

Pre-moistened bathing glove for caring and convenient dai...

TENA UltraFlush™ Washcloth

Practical application, premium quality


5Results based on survey conducted by SCA in 2012, with men over 40 in the US, UK Germany, Italy, Russia and Mexico by SCA. Dutch Ministry of Health, Welfare and Sports. Successful Pathways in Care Institutions, 2006 (English Extract)